BP has nearly 300 service stations in France. During the summer period, customers move around a lot, stopping at the service stations located on the motorway.
BP organises many games and events to attract or retain passing customers. The kiosk is part of the range of attractions that tourists on the way to their holidays love.
The client's objective was to drive footfall to the BP's station stores and boost sales of partner brands and products (Coca-Cola and Daunat).
Kiosks were installed in some 40 BP service stations. Customers who bought a Daunat sandwich or a bottle of Coca-Cola in the BP store received a game card to be inserted into the kiosk to win prizes.