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Attract more people to sign up for the Bricobonus loyalty card

Bricorama, which now belongs to Bricomarché, has 80 fully owned stores and 40 franchises. It is also a brand that has celebrated its anniversary each year for more than 10 years with game kiosks throughout its network.

With the kiosks, our client looks to liven up its stores, generate footfall and incite new people to sign up for the Bricobonus loyalty card.
The game kiosks also liven up store openings.

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Objectives Footfall and loyalty cards

Since the kiosk campaign is held each year, the brand's marketing department wants something new for each national campaign while keeping a system that has proven to be an effective driver of footfall.

The modular cardboard kiosk has allowed Bricorama to have a different kiosk for each campaign. So, it took the form of a wheel, then a jackpot, and then a kiosk with a screen animation. The game mechanics used game cards, tokens, and loyalty cards. DIYers love it!

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