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A synergy between the brand and supermarkets
The Candia dairy brand wanted to stand out from its competitors by creating an event held in two consecutive years in all hypermarkets in Guadeloupe and Martinique (all stores combined).
Candia's objective was to boost the sale of dairy products in Caribbean supermarkets and promote its brand image.
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Objectives Sales and reputation
Promotion L&H proposed a kiosk with nine light boxes that could easily move from store to store. The kiosk, installed next to the supermarket's dairy section, was operated by a host.
After taking a Candia-brand product from the shelf, the customer had to present the product's barcode to start the game. They then had to answer a few questions about the Candia brand. If they answered correctly, they could try to win a prize.
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