Make a splash!
Carrefour is the brand that uses the most game kiosks in the world. Promotion L&H has organised national events for Carrefour in 22 countries: France (including New Caledonia), China, Cyprus, Czechia, Georgia, Greece, Indonesia, Italy, Malaysia, Morocco, Pakistan, Poland, Portugal, Romania, Singapore, Slovakia, Spain, Switzerland, Taiwan, Tunisia and Turkey.
For its campaigns with game kiosks, Carrefour has always preferred impactful game mechanics with a maximum of theatrics. The many campaigns carried out internationally with Promotion L&H are the perfect illustration!
Objective Traffic
The plan: set up one or more double arches with two, three or four game modules each. You could not go into the hypermarket or its mall without seeing the arches! The customer played using their till receipt, which they scanned at the kiosk. The prizes included thousands of vouchers, and the big prizes were hundreds or thousands of free trolleys.
The consumer who won a free trolley presented their till receipt, and their winning ticket at the store's reception who inspected and reimbursed their trolley. The names of all the free trolley winners were shown in real time on a big screen that hung from the store's ceiling. You couldn't miss this event!
