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Objective Footfall to stores
Eight cardboard game kiosks with LED lights were installed at strategic points throughout the shopping mall. The stores who agreed to participate in the operation provided their own prize. Game cards were distributed at the tills of all the stores partnering with the game.
Customers went to the game kiosk, inserted their game cards, and could win prizes instantly. Winners needed to go to the store specified on the ticket printed by the kiosk in order to collect their prize.
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