Ouest-France is the largest French regional press conglomerate. Given the drop in sales of regional dailies, Ouest-France launched a vast campaign to boost subscriptions and digitalise its offering.
Game kiosks have been one part of this system. For several years, they have been used to boost subscriptions through sales events in supermarkets and trade shows.
The client's objective was to boost subscriptions to its four dailies Ouest-France, Le Maine Libre, Presse Océan and Le Courrier de l'Ouest.
Ouest-France chose to rent digital game kiosks all year long. This way, the customer could hold an unlimited number of campaigns. Each kiosk was equipped with a game configuration wizard that allowed kiosk supervisors to set up their game themselves.
Our technical team ensures maintenance 24 hours a day, six days a week. If needed, they could remotely operate the kiosk using a mobile connection. In 2019, the digital kiosks were replaced by game kiosks with a 32" touchscreen for both footfall games and broadcasting multimedia content.
M. Jean-Philippe BLOYET, Network Development Manager at Ouest-France: "We have worked with L&H for five years, and we are very satisfied with their services. Their kiosks are sturdy and reliable. Technically, they meet our needs, and can evolve if needed. The hotline responds quickly, and the team is very professional."