The furniture sector is highly competitive. Home furnishing stores are therefore on the lookout for any promotional mechanics that can help them attract and retain customers.
BUT wanted to both drive footfall and liven up its stores for the brand's anniversary. The marketing department also wanted to make a splash for its VIP party that was held during the period.
On the client's request, Promotion L&H designed a four-meter-wide, highly theatrical kiosk. Customers could play with a game voucher that could be clipped out of a brochure or with a game card distributed at the store tills. A different barcode was printed on each voucher so that the player's source could be identified.
At BUT, the game's win rate was always 100% There were thousands of prizes to win everywhere in France, including vouchers and very attractive products from the brand.