Bring customers back into the store
Intermarché has nearly 2,000 supermarkets and hypermarkets in France. Holding a national campaign with game kiosks was a challenge for a very long time.
In 2014, Intermarché decided to tackle it...and entrusted Promotion L&H with setting up game kiosks for its national anniversary.
The objective was to drive new customers to the store as well as bring them back.
Simplicity was the name of the game. Simplicity for the consumer, of course. But also for the store, which has other things to do than take care of a game kiosk.
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Objectives Footfall and loyalty
Promotion L&H designed a cardboard kiosk with diodes, which are easy for stores to set up. The game mechanics are effective: the more you spend, the more tokens you receive at the till. Under €20, no tokens. The communication campaign around the event was intense: radio, brochures, posters, in-store theatrics, etc. The kiosk distributed a great number of vouchers to encourage customers to come back into the store (and have another go at the kiosk...).
The national campaigns at Intermarché France for its anniversary remains the biggest campaigns to date that use event-based game kiosks!
