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Roadshow with a selfie kiosk to win prizes!

Villefranche-sur-Saône is a city located 30 km north of Lyon. Les Calades is the name of a group of retailers that manage sales events in Villefranche's town centre. This group regularly calls on Promotion L&H to jazz up its events.

Les Calades host the Big Street Market in September, the gift voucher scheme, and toy collections for charities. Many events take place on Rue Nationale, Villefranche's high street where most shops are located.

Les Calades' Objective Enliven the Rue Nationale and bring footfall into shops

In partnership with the IZI Event agency, Promotion L&H proposed a system comprised of a selfie kiosk and a host. For two days, the selfie kiosk travelled along Rue Nationale. Since it was on wheels, the host was able to move the selfie kiosk from one store to another.

Passers-by were able to play alongside the host. They could take a photo to bring home as a souvenir, and they could also win prizes at the selfie kiosk, which also served as a game kiosk!

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