Product promotion
The Eurockéennes in Belfort is an independent, engaged summer festival that has organised more no less than 1,647 concerts since 1989, with 2,557,000 festivalgoers in attendance. The four-day open-air festival is held each year in July. It brings together artists from a variety of backgrounds.
Paylib is a client of our partner Brand It Solutions, a consulting agency renowned for its expertise in event planning, especially in promoting festivals in France.
For the Eurockéennes, Paylib wanted to promote its payments solutions to a young audience. The campaign's objective was to reward with prizes those who had made a purchase at an official festival bar or shop using Paylib. They could also take a photo of themselves and bring home a souvenir of their time.
System A mix of selfie and game kiosks
Brand It Solutions and Promotion L&H proposed a mix of two digital game kiosks and two selfie kiosks. Digital game kiosks are especially suitable to a game held outside.
Festivalgoers who paid with Paylib could scan their till receipt at the kiosk to find out what they had won. Then, they could take a photo of themselves at the selfie kiosk and share a GIF on social networks. Photos had Paylib branding, which helped to promote the payment provider.
