Marionnaud has 130 points of sale in Italy. In a highly competitive environment, Marionnaud Italy decided to create an original campaign to help it stand out from the competition.
The client's objectives: drive footfall to stores and boost sales of products of the campaign's partners (Lancôme, Clarins, Shiseido and Collistar).
The Altavia Italy agency, based in Milan and Promotion L&H's partner in Italy, was in charge of this campaign. They decided to make game kiosks the core of the plan and entrusted Promotion L&H with setting up the kiosks.
Plan implementing: a game kiosk in the form of a beach hut was installed in each of the brand's more than 40 large stores in Italy. Spotters were placed in the store to help customers identify the event's partner products.
Each time they purchased a partner product, they received a branded token to play at the kiosk to win products from the brand.