Netto, the discount brand of Groupement Les Mousquetaires, has over 300 stores in France. After the success of local and national campaigns carried out by the Intermarché network, Netto, working with its communication agencies, decided to celebrate its national anniversary with game kiosks.
Netto had several objectives: drive footfall in stores, boost the average basket, attract new customers and increase brand loyalty.
In future campaigns, Netto would also like to use game kiosks to collect customer data.
The campaign's organisation was entrusted entirely to Promotion L&H. The brand required that the stores needed to do nothing for the campaign.
We covered the operation from A to Z and provided a turnkey service. Promotion L&H took care of designing and renting the game kiosk, sourcing prizes, managing winners via a dedicated website, and sending prizes to the winners.